A truly strong password: why you should use a password manager

Published August 27, 2026 · 5 min read

Edson Feitosa de Oliveira Junior Founder & Lead Engineer · PruPru Digital Services

"Pet's name plus birth year" is still, in practice, the most common password formula for regular people — and it's exactly the kind of pattern automated attack tools try first. A truly strong password doesn't need to be memorable.

Why "easy to remember" passwords are a problem

The easier a password is to remember, the more predictable it usually is. And reusing the same password (or variations of it) across sites means that if one site leaks your data, all your other accounts are exposed too.

What a password manager is

It's a program that generates and stores long, random passwords for each site, protected by a single master password only you know. You no longer need to memorize dozens of passwords — just one.

"Isn't it risky to store everything in one place?"

It's a fair question, but reputable password managers use end-to-end encryption — not even the company behind the software can see your passwords. The real risk is using the same weak password everywhere, not centralizing strong passwords in a protected tool.

How to get started

• Pick a trusted password manager (many browsers already include one for free)
• Create a long, unique master password that only you know — never reuse this one
• Enable two-factor authentication wherever available, especially for email and banking
• Gradually replace old, reused passwords, starting with your most critical accounts