How to choose your business domain in 5 steps
Your domain is your business's permanent address on the internet — changing it later costs traffic, trust, and Google ranking. It's worth spending a few minutes to get it right from the start.
1. Prefer .com when possible
For most businesses, .com is the safest, most recognizable choice. Country-specific extensions (like .com.br) work well when you're targeting a specific local market exclusively.
2. Short, easy to say and to type
If a customer has to spell out your domain over the phone or often mistypes it from memory, you're losing traffic. Avoid hyphens, numbers, and words that are hard to pronounce out loud.
3. Avoid copying competitors
Domains too similar to established brands create confusion and, in some cases, legal issues. A unique name that works as a brand on its own is the goal.
4. Register variations before someone else does
If your budget allows, register both the .com and local-extension versions of the same name, plus common typos — it protects your brand from scammers registering similar domains for phishing.
5. Check social media availability too
A perfect domain doesn't help much if the same name is already taken on Instagram or elsewhere. Check availability together before finalizing the decision.
Need help deciding?
We help choose the right domain, structure, and technology from the start of your project — no fine print.
Talk to PruPru →Frequently asked questions
Does registering a .com.br domain require a Brazilian tax ID?
Yes, .com.br domains require a valid CPF or CNPJ registered with Registro.br. The .com extension can be registered without that requirement, making it a faster option for those who don't have a business tax ID yet.
Can I change domains later without losing Google rankings?
It's possible, but requires a properly configured 301 redirect from the old domain to the new one, and there's still usually a temporary ranking dip during the transition — which is why it's worth getting the domain right from the start.